The Sims series is – rather scarily – 10 years old but new releases keep coming. Sims 3 will be coming to the consoles later this year but the latest release is due out next month. The Sims 3 Ambitions promises to add some more structured “gaming” to the classic free play Sims template. I spoke to producer Grant Rodiek about the game and whether it would scare off traditional Sims fans.

The Sims 3: Ambitions Hands-on

US, May 7, 2010 – The Sims has become one of the biggest franchises in gaming for a reason (see IGN’s review of The Sims 3 here). Either through focus testing, reading message boards, or simply playing the game for hours on end themselves, the Sims team at EA is always learning how to improve their games or give players more of what they want with each expansion. And the upcoming Sims 3 expansion, Ambitions, is the perfect example of this: not only does it add new professions that change the way players … read more

The Sims 3 Ambitions Expansion Pack Features:
* For the first time ever, you control your Sim’s actions and interactions while they’re on the job.
* Be a hero or mess with the neighbors as a firefighter, private investigator, doctor, ghost hunter, and more!
* Choose how your Sim’s career progresses—will they work for good or evil, pursue creative endeavors, * Your Sim’s on-the-job choices now change their town and affect other Sims as well. Modify the town’s structure as an architect or set neighborhood fashions as a stylist.
* Enjoy all-new skills and activities! Master the arts of inventing, … read more